1. Market Segment Research
STL conducts web-based research on segments that are predetermined by the clients. The data collected and aggregated is then processed to determine the market potential for each of these segments. The organization also supports enterprises evaluate the range of product positioning assumptions.

2. Lead Qualification and Planning Process
The organization assists in the identification qualification of leads. Structured and classified databases of unqualified leads are developed and warehoused and subsequently qualified based on the product positioning.

3. Lead Qualification Audit
Members of the Software Technology Group (STG) conduct sample checks of the qualified leads and then assign ABC classifications to each of the leads taken up as a sample.

4. Lead Generation
On completion of lead generation STL initiates a Global E-mail or Tele-marketing campaign in alignment with the clients marketing initiatives.

The response to the mails will be managed based on Global CRM practices using SupraCRM tools and methodologies. Depending upon the responses the leads will be analyzed and qualified as prospects, opportunities and pipeline cases for allocation of efforts based on the classification.

5. Sales Funnel Management Process
At the end of each week of the lead generation activity a sales funnel will be generated indicated by the schematic representation below:

6. Follow-up Tracking
Clients assign a senior executive to coordinate the timely follow-up process. Automated alarms generated by SupraCRM are utilized to track delays. The senior executive working in close coordination with STL is accountable for finalizing the pipeline cases and ensuring the achievement of sales.

7. Target Planning and Marketing
Using SupraCRM methodology and in consultation with the client’s top management, territory wise sales and activity targets are formalized and deviations in the activity targets are automatically tracked.